In the world of fashion, most pieces of clothing have undergone significant changes through the years to mirror the changing tastes of the times. One area that has been neglected is the area of men’s underwear. In fact, very little has changed in this area in the past ten years. The designers of Alenver’s underwear collection have seized this idea and developed a new underwear concept that has innovative pieces for men as well as women, utilizing unique colors and metallic gold and silver to show motivating messages on the wide elastic of underwear.
While women’s underwear has long been a fashionable part of a women’s wardrobe, men’s underwear has taken on a mostly functional role. Designs may have appeared on the underwear themselves, but often with only humorous or seasonal images. Men’s fashion has expanded today to the point where men are expecting fashion to meet their sense of style and this extends to underwear. Men are seeking contemporary styles that offer comfort and color in sleek cuts that flatter their bodies. The new Alenver men’s line features boxers made from a mix of 95% pure cotton providing comfort, and 5% elastane providing shape retention and fit. The combination results in a comfortable fit and sleek look.
Unique to Alenver’s collection is the concept of showing the waistline with motivating messages seen on the wide elastic. The surprise of the messages is that they are reversed allowing the wearer only, to see the true message in the mirror – the suggestion being that wearers can start their day in a specific mood and pick a pair of Alenver underwear to express it. Alternatively, wearers can pick their underwear as inspiration for their day. The wearer can make the choice to maintain the message as a personal self-motivation, or to wear it to communicate their mood to others. Messages are woven into the fabric of the tagless waistband’s elastic for permanency, yet the elastic is lined for comfort and softness against the skin. Current messages include money, bitch, die for 305, and fucker. Alenver’s newest items to come out of production soon will feature angel, divine and other messages thus expanding their appeal to wider audiences with something different to say.