Tag Archives: Europe

The History and Evolution of Wigs

Wigs: A Timeless and Proven Hair Loss Solution For the Ages

Wigs, in one form or another, have been around as long as there have been people with hair loss. That’s a long time.

Wigs have existed for centuries. Let’s take a look at the evolution of wigs from ancient times to modern day.

Wigs in ancient times

Wigs have been around since the days of ancient Egypt. Egyptians would shave their heads because of the danger of lice and the area’s hot climate. In public, however, they wanted to have hair, so they would wear wigs. Egyptian men and women wore wigs as part of their daily wardrobe. Women often embellished their wigs with ivory ornaments and gold accents. The size and stature of people’s wigs would oftentimes indicate their social or political rank. The more fancy and elaborate the wigs, the higher their status.

Egyptians weren’t the only ancient civilization to wear wigs. Assyrians, Greeks, Romans, Phoenicians and other cultures often donned wigs — particularly the wealthy population. During this time period in ancient Japan and China, wigs were worn only by actors or performers. Wigs were made from both animal hair and human hair.

Wigs during the Renaissance

During the Middle Ages, wigs weren’t important or popular, since beauty and fashion were not at the forefront; however in the Renaissance period wigs emerged again as women showed off their hairstyles. It was quite common for well-to-do women to have several wigs adorned with elaborate jewels and other embellishments.

Covering baldness

Although Louis XIII of France might not have been the first man to disguise his baldness with a wig, he may be the most famous of his time. After going prematurely bald, he amassed a collection of elaborate wigs that he would wear for every occasion. During the 17th century both men and women of nobility in France and across Europe wore wigs. It was soon customary for all people of any stature to wear exquisite hairpieces.

Powdered wigs

In the 18th century sky-high, white powdered wigs made of horsehair were commonplace. These wigs featured many curls and long ringlets. “Big hair” was definitely trendy for European men and women. Wig makers had begun to emerge from Paris and throughout Europe. And as more wigs were produced, they became more readily available to the general population, rather than just the privileged.

In colonial America as well, powdered wigs were popular. There the styles were shorter and simpler than for their European counterparts. These powdered bob wigs were worn by political figures as well as middle-class people. By the end of the 18th century, the popularity of wigs began to fade. Soon wigs were worn only by those in the court and some aristocracy.

Wigs in the 20th century

During the 20th century, because of advances in technology in wig making, wigs looked more like natural hairstyles. Both synthetic and human-hair wigs are now available almost everywhere in the world. Human-hair wigs are the most versatile, as they can be styled in every way imaginable; however, synthetic wigs are easier to maintain than natural-hair wigs and are generally less expensive.

Although wigs are not as common as they were in centuries gone by, many people wear them to hide hair loss or to effortlessly change hairstyles. Some performers — from Cher to Dolly Parton — wear wigs on stage, and of course wigs are always popular as part of costumes on Halloween.

For those suffering from hair loss, wigs can be an essential part of your everyday wardrobe.

From the earliest of civilizations, wigs have been used by men and women for both practical and cosmetic reasons. Today, wigs have advanced to the point that there is a hairpiece to serve every conceivable niche.

Men’s Underwear Innovation

In the world of fashion, most pieces of clothing have undergone significant changes through the years to mirror the changing tastes of the times. One area that has been neglected is the area of men’s underwear. In fact, very little has changed in this area in the past ten years. The designers of Alenver’s underwear collection have seized this idea and developed a new underwear concept that has innovative pieces for men as well as women, utilizing unique colors and metallic gold and silver to show motivating messages on the wide elastic of underwear.

While women’s underwear has long been a fashionable part of a women’s wardrobe, men’s underwear has taken on a mostly functional role. Designs may have appeared on the underwear themselves, but often with only humorous or seasonal images. Men’s fashion has expanded today to the point where men are expecting fashion to meet their sense of style and this extends to underwear. Men are seeking contemporary styles that offer comfort and color in sleek cuts that flatter their bodies. The new Alenver men’s line features boxers made from a mix of 95% pure cotton providing comfort, and 5% elastane providing shape retention and fit. The combination results in a comfortable fit and sleek look.

Unique to Alenver’s collection is the concept of showing the waistline with motivating messages seen on the wide elastic. The surprise of the messages is that they are reversed allowing the wearer only, to see the true message in the mirror – the suggestion being that wearers can start their day in a specific mood and pick a pair of Alenver underwear to express it. Alternatively, wearers can pick their underwear as inspiration for their day. The wearer can make the choice to maintain the message as a personal self-motivation, or to wear it to communicate their mood to others. Messages are woven into the fabric of the tagless waistband’s elastic for permanency, yet the elastic is lined for comfort and softness against the skin. Current messages include money, bitch, die for 305, and fucker. Alenver’s newest items to come out of production soon will feature angel, divine and other messages thus expanding their appeal to wider audiences with something different to say.

This concept has taken Alenver’s underwear beyond the competition to a new level as underwear accessory. Competitors in the men’s underwear market, such as Calvin Klein, Armani and 2(x)ist use their wide elastic as advertising beacons. Alenver however, sees their elastic as being an integral part of their product with contrasting colors, designs, and messages to suit the wearer’s personality. The products’ owners say that just as individuals accessorize with a belt or gold chain, now they can accessorize just by showing the elastic from their jeans.

The products’ owners have succeeded in the European fashion industry for over 20 years. They have designed this innovative collection with worldwide appeal for men and women with trend setting designs geared for both comfort and style. Since the arrival of the low-rise waist trend, the products’ designers tapped into this street fashion inspiration to take it to a higher level. With a dearth of expressive underwear in the fashion industry, the products’ owners say this new collection seeks to make customers happy and their lives more fun.

Color and style are important features of the Alenver collection. The men’s and women’s lines are designed to complement the new season’s hottest color trends, with the classic black and white always available. Colors include purple, khaki, pink, fuscia, and dark brown. Contrasting bands of color with gold and silver designs provide the variety that wearer’s desire. Styles include boxers, bikinis, and briefs. The women’s line also features lace in some styles. Bras feature a shimmering gold or silver line across the back for display with open back tops. With such a variety of styles, colors and messages, buyers can find the perfect underwear choice to match their individual personality.

Where once haute couture was only for the rich, fashion is now accessible at all prices and for all preferences. Alenver’s products are selling in Europe, Asia, North America and the Caribbean islands through designer fashion stores, plus, Alenver’s owners’ report they will be coming soon to larger retail chains. Individual as well as retail buyers can also make their purchases through the website: www.alenver.com. Alenver’s designs have revolutionized the men’s underwear industry, which has been neglected for decades as fashion and fantasy escaped this market. The uniqueness of this new collection has opened the idea that underwear with a message, with style and with comfort is within the grasp of any individual seeking to make a statement.